Diploma in Marketing & Public Relations
3 YEAR DIPLOMA
SAQA ID: 98816 | NQF LEVEL: 6 | CREDITS: 369
ABOUT THE PROGRAMME
The Marketing and Public Relations programme is designed to equip you with a comprehensive set of practical skills that can be applied to develop creative and dynamic strategies to ensure the success of any marketing campaign.
WHO SHOULD ENROL FOR THIS PROGRAMME?
Individuals who:
- wish to pursue a career in the advertising, sales, promotions or public relations sector
- wish to manage their own business
- are in the marketing sector and want to obtain a formal qualification
- are comfortable working with other people
- have creative ideas for attracting peoples’ attention
ADMISSION REQUIREMENTS
NSC (National Senior Certificate) (Gr 12) with admission to Diploma studies or NC (National Certificate) (Vocational) with the minimum requirements for entrance to Diploma studies, as specified by UMALUSI
Curriculum
Year 1
- Marketing
- Public Relations
- Business Management
- Accountancy
- Business Communication
- Economics
- Selling and Consumer Behaviour
Year 2
- Marketing
- Public Relations
- Selling and Consumer Behaviour
- Commercial Legislation
- Events Management
Year 3
- Marketing
- Public Relations
- Advertising and Sales Promotion
- Marketing Research
NOTE: CENTURION ACADEMY (PTY) LTD RESERVES THE RIGHT TO MAKE CHANGES TO THE PROGRAMME SYLLABUS AND ADMISSION REQUIREMENTS IN ACCORDANCE WITH LEGISLATIVE PRESCRIPTIONS, WITHOUT PRIOR NOTIFICATION AND WITHOUT FURNISHING REASONS THEREFORE.
WORK INTEGRATED LEARNING
It is compulsory for you to complete four weeks of practical work experience during each year at an enterprise of your choice. During these periods, you are expected to experience the practical side of Marketing and Public Relations, as you would encounter it in the corporate environment.
CAREER OPPORTUNITIES
- Marketer
- Public Relations Official
- Advertisement Consultant
- Internal Communications Consultant
- Journalism
- Advertising
- Press Officer
- Corporate Communication Consultant
- Sales Representative
- Market Researcher
- Marketing Manager
- Brand Manager