Bachelor of Commerce in Marketing
3 YEAR BCOM DEGREE
SAQA ID: 110952 | NQF LEVEL: 7 | CREDITS: 370
ABOUT THE PROGRAMME
The programme aims to provide you with the skills and knowledge on proven practices and application of theory, covering research, the nature of consumers and their behaviour, sales, advertising, services marketing, brand communication, strategic marketing, and law and ethics in the marketing environment.
The programme also introduces you to critical thinking skills by providing you with practical marketing principles, examples, case studies, research projects, and practical working experience, all of which improve your cognitive abilities and enable you to develop marketing strategies for your organisations.
Study Options
This programme is offered full-time.
WHO SHOULD ENROL FOR THIS PROGRAMME?
Individuals who:
- wish to pursue a career in the marketing, advertising, sales, promotions or public relations sector
- are comfortable working with other people
- have creative ideas for attracting attention
ADMISSION REQUIREMENTS
NSC (National Senior Certificate) (Gr 12) with entrance to Baccalaureus studies
OR
NC (National Certificate) (Vocational) Level 4, with at least 50% in the language of teaching and learning and with at least 60% in Mathematics as specified by UMALUSI.
Curriculum
Year 1
- Marketing Management
- Intro To Accounting For Marketing
- Business Management 1A
- Commercial Legislation
- Economics 1A
- Research Methodology
- Creative Marketing Design
- Finance For Marketing
- Business Management 1B
- Economics 1B
- Communication and Presentation
Year 2
- Services and Relationship Marketing
- Business Management 2A
- Market Research
- Advertising and Sales Promotion
- Personal Selling and Consumer Behaviour
- Business Management 2B
- Business Ethics
- Applied Marketing Research
- Indigenous Marketing
Year 3
- E-marketing
- Strategic Marketing
- Business Management 3A
- Research Project
- Campaign Management
- Brand Management
- Retail and Channel Marketing
- Business Management 3B
- Personal Branding and E-portfolio
NOTE: CENTURION ACADEMY (PTY) LTD RESERVES THE RIGHT TO MAKE CHANGES TO THE PROGRAMME SYLLABUS AND ADMISSION REQUIREMENTS IN ACCORDANCE WITH LEGISLATIVE PRESCRIPTIONS, WITHOUT PRIOR NOTIFICATION AND WITHOUT FURNISHING REASONS THEREFORE.
CAREER OPPORTUNITIES
- Marketer
- Public Relations Official
- Advertisement Consultant
- Internal Communications Consultant
- Digital Marketing Consultant
- Corporate Communication Consultant
- Sales Representative
- Market Researcher
- Sales Manager
- Marketing Manager
- Brand Manager